College project at the London College of Communication.
The brief was to show a life cycle. This piece of promotional print shows how the Howies Sundown jacket is made from recycled materials and can be recycled once the jacket is finished with.
The simple construction, wording and typography give an impression that there is no beginning or end. When folded, the finish size is A6.
This piece was ideally meant to be screen printed but to illustrate the concept, the graphics were created from cut vinyl.
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