I wanted the identity for Arizona based consulting business, Everest, to encompass who they are and their mission directly in the logo. Playing with the typography I flipped the "V" upside down to resemble Mt. Everest–a natural force with great power (which is also where they got their name). The "V" flipped also resembles an arrow pointing up representing Everest's mission to help their clients succeed and grow.
keyboard shortcuts: ← previous shot → next shot L or F like Z toggle zoom