Worship Central is a church in San Diego, CA who has a strong community focus and a powerful influence in the worship community. As I ideated, sketched and conceptualized a new brand image for WC I wanted to tie in several key elements.
The church is situated in a predominant surf community and I wanted to reach that demographic with the barreling motion of the icon.
Pastor Brian Ming stressed to me his vision of a key hole being incorporated to symbolize "worship as the key to a God encounter."
and finally I envisioned the icon being used in motion graphics, interactive web design and video production so when the icon is "unlocked" counter clockwise it forms the "C" for central.
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