Tempur Sealy International - Earned Media Ads

Tempur-Sealy International is the world's largest bedding provider. TSI develops, manufactures and markets mattresses, adjustable bases, pillows, and other sleep and relaxation products.

To continue to build trust with their audience base, TSI approached us to develop a strategy to amplify their earned media coverage. Instead of positioning it as a hard sell type of ad, our strategy allows the brand to build that credibility and trust—especially during the consideration stage.

Without taking away from TSI's brand, we developed a template to highlight the key message and visuals from the article to promote.