In 2011 I worked on an identity system for this small LLC in Ft. Worth Texas and it worked for them at the time selling the products that they were producing. However, the small business is making a leap towards big business in search of financial backing to expand their product lines. With this being the case and with new products taking the business in a new direction this called for a new identity. The older identity was based off of the business’s use of scrap metal and random parts to created functional unique furniture and wares for the home. The new identity is meant to convey a greater sense of refinement, a quality found in the new product lines such as finely hand crafted pottery and other ceramic goods. As with most identity systems that I make this one includes a logo and several mark options.
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