betahaus | sofia rebrand notebook

The brand:
betahaus | sofia originates back to Berlin, where the first coworking space “betahaus” was born. After a compelling start, the founders (originally from Bulgaria) decided to return back to their home country and continue spreading the ideas behind betahaus by creating the first-ever coworking space in Bulgaria. Their core values are community, friendliness and development.

Problem/task:
betahaus had an outdated visual design language, which lacked any consistency. The goal was to create a modern visual identity system, which correlates with their brand values, and then apply it to their various channels. Another challenge was staying in line with the new branding of betahaus.de.