Season 2 of the Overtime podcast is here! Listen to the first episode with Meg Robichaud now.
Portola Coffee Lab is named after Portola de Gaspar, an adventurer and explorer. So for their winter blend of coffee, we chose Rauld Amundsen - the man who discovered the South Pole - as the inspiration for this special blend. Getting to blend together science, adventure, and South Pole expedition for an exceptional coffee was such a fun project.
I built the main "A" icon with a South-pointing compass arrow built in, breaking out of the shape to signify pushing boundaries and exploring new territory. In my mind, the A shape was always their home-base tent as well, but that's really just for me.
In some applications, like the one shown here, we also inserted Rauld Amundsen into the mark itself.
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