Eislabor

This project started last year but now it has finally been completed! . Eislabor (ice cream lab) is an ice cream parlour with fresh ingredients and unique flavour combinations. The goal was to design a simple and clean logo and to refresh the brand identity. . The logo mark is an ice cream cone with one scoop of ice which is surrounded by atoms. The atoms symbolize science to pick up the word lab from the company's name. I deliberately avoided the use of test glasses or tubes to prevent the logo from chemical associations because Eislabor only uses natural ingredients. You can find a hidden E in the cone.