I've been a busy lad for the past 6 months, jumping from project to project with no time to work on a website for myself. Or at least that's what I thought...
Truth is I had plenty of time, I just spent way too long on trying brand myself. Anyone who can use their own name as a visual identity has my respect. Maybe it's that I don't think my name has much impact, or perhaps it's more likely that I'm just not up to the task.
How far can you go making a visual identity from what is your actual identity as a person? I think it's certainly possible, and I've seen it done by many folks (@Rogie being a prime example).
I've come to the conclusion that I'm at a stage in my career where I want to be well represented in a way that is disconnected from my name and thus exciting for me to work with. I also want to venture into more identity work, illustration, and packaging design.
http://wondrous.co/ is coming soon.
about 1 year ago
Nice! Love the color palette. That's been a very difficult question for me, actually. In the end, I've decided to stick with my own name for branding because I'm young and just getting started, and while some people may think it prideful to act like people should recognize my own name, it's much more awkward to hide behind a business name and then turn out to be just a barely-out-of-student-stage designer, haha.
You're much more established and have a good set of work to show off, though, so it doesn't come off as pretentious at all. Looking forward to seeing the site, looks like it will be, well, wondrous, judging by the little we can see in this shot!
Love the colours, Mitch!
@Joseph Alessio I understand where you're coming from completely. I'm still a little scared about the whole thing, as with a business name comes extra responsibility. I like it that you said I have a nice amount of work to show off - it made me feel a little better as I've been having doubts about how to present my work.
As much as I've wanted to be brand designer all of my career, I've never been given a full identity project. As it stands, I'm basically a logo designer. How many things about a logo can you show off in a 'project' structure of presentation? Not much...
I think one of the hardest things with this personal identity project is going to be how to present my work. One way I'm approaching this is by carefully selecting the right copy for the website. I won't be labelling myself as a brand & identity designer until I've got at least a couple of full identity projects (web, print, stationary, product, etc)
Thanks for the thoughtful comment mate!
@Mariusz Ciesla Thanks man, I decided to go out of my depth a little. Let's hope it pays off with the final product. :)
Nice way to go, love the colors and the style here bud! Maybe you could ask Chevy to help you with the PR :)
I dont know if it's just the type but it feels very
Everything looks perfect. What font it is?
I like your candor. More designers should think about their own brand the way you currently are. Best of luck.
@Ken Soliva Thank you for the compliment!
@Tanveer Junayed Kulturista Web - another similar alternative is Fakt Slab Pro.
@Brendon Avalos I'm trying to veer away from my brand being too similar. The only two things I can see is that the same font is used for the logo, and we both have a Co. extension. Theirs is short for 'collective', mine is short for 'company'.
Thanks for bringing this up though! I'm certain the actual website and the rest of the accompaniment branding graphics will set Wondrous Co. apart from FoundryCo, but I'm really liking Kulturista Web as a primary typeface and I will be keeping it.
Can't wait to see the rest!
word just lettin you know
I wouldn't worry too much. It's a nice looking typeface, it's bound to have someone using it somewhere else. I think your excellent colour palette already helps to separate the two. And as you say, there's more that can be done with the general layout etc.
Ahh Mitch, this is so good. That font!
LOVELY. What a talented addition to the studio you are :)
@Hype & Slippers D'aww thanks guys.
@Mitch Bartlett great to hear about the way you've thought this through, Mitch. It took me a very long time to process going with my name or a business name, but the nature of how marketed my name already is, as well as the fact that I didn't see myself being a part of a business entity for quite some time, lead me to my decision.
Hopefully we all get to see your new site soon (and mine too if I can just get off my ass and get it done) ;)
@Mitch Bartlett Hey dude. Scott here from Foundry. Just saw this. Truthfully I don't see a shred of ripping in this. It's a font and the word "co" just like you said in one of those other comments. It's looking good man. Keep on keepin on!
@Scott Hill Thanks so much for the comment Scott! It was really nice to see this. I'm a huge fan of FoundryCo! The Emporium Pies identity is one the greatest things I've ever seen. Thanks again and take care!
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