WIP - Tealet logo vectors 03

12 Responses

  1. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    Vectorized.

    Colors used are just to show examples of what color *might* look like. Once the client makes a final decision, I'll do a more in depth color study.

    Please see original sketch shot for detailed information about the company, their motives & wishes, and my rationale. Check the attachment for my inspiration, sketches, and additional shots of the vectorized logo.

    FWIW, the client (a Prospect here on Dribbble) has already seen these, and has mostly made up their minds about which option they wish to finalize, but they were very interested in seeing what you fine lot have to say before pulling the trigger.

    So...please hit me with your thoughts, ideas, critiques.

    likes

    about 1 year ago

  2. Craig Smith Craig Smith

    I think it's really clever how you've combined the letter forms as you have here, giving a very "tribal" feel, however, I don't think it'll be immediately obvious what it says to everyone.

    likes

    about 1 year ago

  3. Sean Heisler Sean Heisler

    Hey, Jon. Great work on all this stuff. I tend to agree with Craig here, love the concept and it's clear eastern influences and all, and love how how you combined strokes in the letterforms, but I wonder if people will be able to read Tealet straight away? Not sure. Nice work, Jon.

    likes

    about 1 year ago

  4. Gary Chew Gary Chew

    nice type!! Im agreed with Craig and Sean too, i think letter "L" is hard to read.

    likes

    about 1 year ago

  5. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    @Craig Smith @Sean Heisler @Gary Chew Thanks a lot for your input, guys! Your points are duly noted.

    likes

    about 1 year ago

  6. Ryan Northway Ryan Northway

    stellar man.

    likes

    about 1 year ago

  7. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    @Ryan Northway Cheers, Ryan! Thanks for taking a look.

    likes

    about 1 year ago

  8. Matt Vergotis Matt Vergotis

    sweet strokes man. I love the way the stem of the 't' starts and finishes - lot's of character in what is simply a straight line. I can just imagine you filling pages and pages writing this. Once you get on a roll with a dynamic way of writing something, it becomes addictive trying to get that perfect version.

    likes

    about 1 year ago

  9. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    @Matt Vergotis Thanks, brutha! You're so right. I easily could have filled 5 more watercolor pads trying to write this little mutha out...

    likes

    about 1 year ago

  10. athenabelle athenabelle

    hi jon, really love the mark!
    tend to agree with craig and sean with the reading of it,
    if you match the bottom stroke of the L with the bottom stroke of the E (instead of the middle)
    and the middle stroke of the E with the stroke of the last T?
    do you think people would read it better?
    anyways, very nice work! :)

    likes

    about 1 year ago

  11. Eric Kidd Eric Kidd

    Another awesome shot, just like the other Tealet shots. I, personally, find single stroke styled calligraphy intriguing. I think you nailed the styling yet again.

    Looking at the sketches versus the vectorized version, you vectorized a different 'A' - I think the 'A' with equal drop heights that appears to be done with a single stroke (the one you had circled too!) works better. Otherwise, The weight of the T's, A's and L being heavier than that of the E's, the E's tend to recede. That might make the E's tough to make out (especially the last E).

    Little things, really, I am a big fan of this shot :)

    likes

    about 1 year ago

  12. Jon Stapp | atomicvibe Jon Stapp | atomicvibe

    @athenabelle @Eric Kidd Really appreciate your feedback, guys. Readability is always a concern once you start getting into stylized, interconnected letterforms, so it's important to get the feedback from others. If the client decides to push forward with this design (which I'm pretty sure they won't, since they seem to really love #2), I'll be sure to keep all these helpful comments in mind.

    likes

    about 1 year ago

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