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Logo concept for Equaldex: LGBT rights by country, a personal project I've put on the backburner for a few years. Hoping to pick it back up and get it launched. I've sketched well over several hundred different logos for the site and this is the closest to satisfied I've been.
Summary of the product:
Equaldex is a collaborative knowledgebase of the LGBT (lesbian, gay, bisexual, transgender) rights movement, including laws, rights, and public opinions.
Direction for the logo:
• The = sign represents equality. No other symbol is as recognizable for the movement.
• I wanted a circular logo because the application is focused on the world and its progress. Maps, countries, and regions play a major part in the app as it's currently built.
• The inner portion of the circle represents a brain, data, and knowledge.
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