Busuu Enrico Capone

Busuu onboarding redesign

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As part of the Growth team we launched a new, personalised onboarding. We decided to bring the Study plan setting right after the registration, in order to remind users why they decided to study a language and giving them a goal to arrive to.

The project was part of different A/B test made from the Growth team and it performed pretty well, increasing numbers in activation, subscription and retention.

It’s currently online in all platform, start to learn a language on Busuu and see it live 😉

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If you want to join us in this new adventure and make language learning effective and enjoyable for all, we are looking for a Lead Product Designer!

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