Cole Townsend

Sole Retriever Relaunch

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Working with a few friends, we re-launched Sole Retriever week.

This took several months of after hours design and front end work, a full time contractor implementing the backend, and some initial groundwork by a gritty young dev.

Created in @figmadesign and then rapidly moved into
@zeithq's NextJS + Rebass to crank out our theme.

There's a lot to learn coming off a launch like this.
- 80% is always 50%. The last 20% took us a month.
- Communication is key! Trello was amazing for our organization
- Autoscaling isn't a joke. We instantly crashed at launch.
- Scrappy + done > perfect

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