I started a small headwear company with my girlfriend (who is also a designer) back in 2009' called Usko Collective. I felt our original logo wasn't universal enough. So in 2010 I took some time to re-brand the entire company with a logo that we would use forever. And this bear logo is what I came up with. Our brand is based on a fiction story. The Usko Collective is a world that this bear lives in. The word "Usko" is finnish for "believe". I wanted to create a company that would hopefully inspire people to be creative and expand their imagination. We are still extremely small but I hope that one day when people see this bear, it will it will represent that.
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