2 Attachments

17 Responses

  1. Bill S Kenney Bill S Kenney

    Some late night branding work in action. Sleep is overrated.

    Props to @matt yow for his work in this project.

    Edit: Sleep is not overrated. It is very necessary :)

    Created with the Focus Lab team

    likes

    about 1 year ago

  2. Sasha Agapov Sasha Agapov

    I think it reads more like "gd".

    likes

    about 1 year ago

  3. Bill S Kenney Bill S Kenney

    @Sasha Agapov yeah the SP is very abstract. The bigger concepts within the mark are the pill and the speech bubble.

    likes

    about 1 year ago

  4. Damian Hernandez Damian Hernandez

    Awesome color combination Bill.
    “Sleep is overrated.” Haha

    about 1 year ago

  5. fluxwerk fluxwerk

    these artboards of yours...

    about 1 year ago

  6. Steffen Nørgaard Andersen Steffen Nørgaard Andersen

    Looks great @Bill S Kenney - Huge props to all of you working on this!

    about 1 year ago

  7. Thorsten Beeck Thorsten Beeck

    Your branding skills are awesome! And yap, sleep is definitely overrated. You can sleep when you're dead. ;)

    about 1 year ago

  8. Luke Etheridge Luke Etheridge

    Agree with @Sasha Agapov but also agree that if the abbreviated word mark aren't the primary focus, who cares!

    On another note, you guys at Focus Lab really are the gods of colour-scheming and picking the right colors for the right brand/market etc. Good work!

    about 1 year ago

  9. Luke Etheridge Luke Etheridge

    P.S. Sleep becomes less overrated when you're eyes have worked their way to an inch of your Mac screen (brightness buttons are an absolute godsend!).

    about 1 year ago

  10. Christine Wilde Christine Wilde

    Your branding skills are amazing.

    How do you set your artboards like that and how do you take such nice pictures of your screen? I always seem to get some weird pattern when using my iPhone.

    likes

    about 1 year ago

  11. Sean Thompson Sean Thompson

    Hey Bill,

    Good stuff! I always wonder how branding like this gets started. Would you mind briefly explaining the process of setting up the guides/circles for proportions/etc

    likes

    about 1 year ago

  12. Behnam kashani Behnam kashani

    nice ;)

    about 1 year ago

  13. CrazyNik CrazyNik

    Cool brand book in InDesign. Great layout!

    about 1 year ago

  14. Marc Clancy Marc Clancy

    Nice stuff. Reminds me a tiny bit of the Capsule CRM logo.

    about 1 year ago

  15. Dennis Weinhardt Dennis Weinhardt

    Loving the artboards of you!

    about 1 year ago

  16. Mike Healy Mike Healy

    Sleep is underrated, but this is excellent.

    about 1 year ago

  17. Maurizio Maurizio

    Ace

    about 1 year ago

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