Some late night branding work in action. Sleep is overrated.
Props to @matt yow for his work in this project.
Edit: Sleep is not overrated. It is very necessary :)
Created with the Focus Lab team
about 1 year ago
I think it reads more like "gd".
@Sasha Agapov yeah the SP is very abstract. The bigger concepts within the mark are the pill and the speech bubble.
Awesome color combination Bill.
“Sleep is overrated.” Haha
these artboards of yours...
Looks great @Bill S Kenney - Huge props to all of you working on this!
Your branding skills are awesome! And yap, sleep is definitely overrated. You can sleep when you're dead. ;)
Agree with @Sasha Agapov but also agree that if the abbreviated word mark aren't the primary focus, who cares!
On another note, you guys at Focus Lab really are the gods of colour-scheming and picking the right colors for the right brand/market etc. Good work!
P.S. Sleep becomes less overrated when you're eyes have worked their way to an inch of your Mac screen (brightness buttons are an absolute godsend!).
Your branding skills are amazing.
How do you set your artboards like that and how do you take such nice pictures of your screen? I always seem to get some weird pattern when using my iPhone.
Good stuff! I always wonder how branding like this gets started. Would you mind briefly explaining the process of setting up the guides/circles for proportions/etc
Cool brand book in InDesign. Great layout!
Nice stuff. Reminds me a tiny bit of the Capsule CRM logo.
Loving the artboards of you!
Sleep is underrated, but this is excellent.
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