OF THE EARTH - Sustainable Clothing Brand Identity

THE STORY:
OF THE EARTH is a sustainable, eco-friendly clothing company from Portland Oregon. It was important for them to represent the influence of the Pacific Northwest's culture in their minimal aesthetic as well as convey their values as a company.

THE SOLUTION:
To accomplish this, we incorporated colors derivative of natural pigments found in the region, paired with a meditative, refined icon. Minimalist graphic design at its most effective. We incorporated a lot of natural elements such as fibers and fabric texture into their branding to reflect their ethically sources goods and came up with messaging that represents their values.