Launch LA is an annual trade show that features California lifestyle brands including clothing, accessories, and gadgets from a range of brands, artists, and designers. The event takes place at the Barker Hangar in Santa Monica which is a dramatic industrial space at the Santa Monica airport.
For the 2013 show, we were tasked with creating the event poster which will also serve as the key art for this year’s branding. With the event taking place at an aviation hangar, and Launch’s unique paper plane icon, we decided to incorporate both into a squadron of paper airplanes soaring above the Santa Monica coastline.
We created 3 original sketches for the brainstorming process which you can view along with a process video and full poster image on our blog.
about 1 year ago
This is so cool, reminds me of an old game I used to play on my sega - much more stylish though ;)
This is so good, love the concept!
this post is such a tease.
I'm glad you link to more on this :)
nice air view!
Great stuff, love all the tiny details.
Really cool! Reminded me of this for a second. Airplane Awesomeness all around!
All i can hear right now is 'Ride of the Valkyries'.
The making of video is a fantastic watch.
Gorgeous poster and great attention to detail @DKNG
@Shed Labs That's what our client said.
na na na NA NA, na na NA NA NA, na na na naaaa!
I'm not worthy.
Such a great idea. Pulled it off amazingly as well!!
Awesome texture — the full poster is outstanding.
The full poster is awesome :)
So very good. I love the concept!
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