Case Study: Funk Fest

Case Study: Funk Fest

Visit: http://4thpark.com/portfolio/funk-fest

Funk Fest® is a music festival that began as a small concert in an outdoor venue in Mobile, Alabama. Since then, the music festival has hosted some of the biggest names in entertainment, including Frankie Beverly and Maze, the Gap Band, New Edition, Whodini, Big Daddy Kane, Betty Wright, Doug E. Fresh, Rickey Smiley, the Ohio Players, the SOS Band, Cameo, Erykah Badu, Charlie Wilson and many others.

The Funk Fest team approached us with the task of redesigning and enhancing their brand, sponsorship package, and web presence. We had the privilege of awakening possibility for an organization that was already drawing tens of thousands of people to each of their events. Our overarching goal was to improve the Funk Fest brand in an effort to increase the visibility of their website, convert visitors to customers, and expand their sponsorship program.