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One2One is a private training studio in central London run and owned by Courtney Pruce.
FIT were asked to create a brand identity, website, social media assets and some promotional materials for the launch. The identity cleverly includes the numbers 1, 2, 1. The red and black colour palette reflects the interiors of the gym and the boldness of the brand. The angular visual language hints at the steady progression made by individuals on their own fitness journey. Strong, powerful imagery aligns the brand to the mindset of the personal trainers who train there.