Dr. Dave primary logotype

This is the primary logotype for Dr. Dave, the Digital Marketing Architect. The design brief I delivered included the following:
"Dave is a man you can trust. People aren’t intimidated to ask for help from him because they understand he gets the whole picture. It isn’t just about utilizing one avenue or the other effectively; it’s about using them all. He wants to clear the fog around being click-baity, the get-rich-quick projects, and the concepts that are low-integrity. The branding needs to represent accessibility, non-BS, and helpfulness at a high-end degree. This branding will essentially act as a lead-in for people to seek services, but never from beating someone over the head to death with “click here to make a bunch of money!”’s. He needs a bold, powerful, and trustworthy brand that isn’t polarizing toward one audience base to another. His ideal client is $600K- $10mil, but they still have high integrity even though they’ve experienced a lot of success. The branding establishes authority but not in a way that feels unattainable or un-fun. The aesthetic of the brand represents clarity and practicality."