Sport and Fitness Mobile App: iOS Android UI
We split our interface design process into several parts. One of the most essential elements is the concept stage.
For this step, we usually involve multiple experts and challenge them to come up with several style concepts based on guidance from the brand strategy document.
Once complete, we have the difficult task of choosing which concept to move forward with. It needs to not only look great but also align with the client’s needs and goals. Of course, the client has considerable influence on the final call, but we always recommend making an objective decision regardless of outside opinion.
Microsoft Desirability Toolkit is a pretty good option to use for the concept stage. NNG wrote a set of helpful articles on this topic that you can read if you want to learn more.
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