Otis & Sons - Branding 2

11 Responses

  1. David M. Smith David M. Smith

    Update on a shot from yesterday. I wasn't very happy with the Ox from the beginning and others seemed to agree. Not sure if this helps counter balance the script below the type better.

    So any input would help on if this Ox is working better or to ditch the mascot all together.

    Also played with a script version just for fun.

    over 1 year ago

  2. Chris Streger Chris Streger

    Great update on the Ox for sure.

    over 1 year ago

  3. Tyler Deeb Tyler Deeb

    Really awesome.

    over 1 year ago

  4. Ben Johnson Ben Johnson

    Yeah I think it is a good balance with the type. More manly too

    over 1 year ago

  5. Tamas Kojo Tamas Kojo

    Great shot!

    over 1 year ago

  6. Oscar Morris Oscar Morris

    As you scan the whole lockup top to bottom there's a nice, light-heavy-light rhythm. The previous ox was good but this one's better.


    over 1 year ago

  7. Chad Casper Chad Casper

    This ox definitely works better in my opinion. Nice work!

    over 1 year ago

  8. Rob Nichols Rob Nichols

    Love em all! Bull is best

    over 1 year ago

  9. Joshua Stipancic Joshua Stipancic

    Love the new script option. Too be honest, this ox feels WAY more generic. I actually really dug the last ox, a lot more unique and memorable.

    over 1 year ago

  10. Nicole Orona Nicole Orona

    Love the ox! great improvement/solution. I also love the lettering on the second page has a nice flow.

    over 1 year ago

  11. Matt Warren Matt Warren

    That stroked ox! That ampersand! Everything here is just very well done.

    about 1 year ago

keyboard shortcuts: previous shot next shot L or F like