Seth Godin; instigator, entrepreneur and ruckus-maker returned to London on the 17th January to present his new book, The Icarus Deception, including a reading and a Q&A, at the Mermaid Theatre. The iconic publishing brand Penguin who published Seth’s book engaged us to devise an original and remarkable way to allow audience members on the night to gift a copy of the book and share ideas in social media.
So we worked with Penguin to create a web-based mobile application to do just that.
The premise was simple – each member of the audience would be allowed to gift a copy of The Icarus Deception to two people they find inspiring by choosing two people they are following on Twitter and send a personal message directly to them.
Check out how it works on the Harkable Blog
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