AB Test Material: The effect of different call to action buttons
We recently contacted eBay to find out what their main challenges are when it comes to UX and usability. Liesbeth from eBay stated that one of the most frequent questions that pop up on their team is the effect of different call to actions & CTR, their relation between pictures & readability and not to mention the balance between space & scrolling experience...
Decent challenge we’d say, lets give it a go!
Can you spot the changes we made? Find out exactly what we did here: https://uxdesserts.com/ab-test-material-the-effect-of-different-call-to-action-buttons-and-how-can-it-affect-the-bottom-line/
animation
app
app design
call to action
concept
cta
cta button
ctr
design
ebay
ecommerce
ecommerce app
mobile
ui
usability
usability testing
ux
uxui
web
web design
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Posted on
Dec 12, 2019
More by Helumium View profile
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