New Identity Concept: ZS Labs

Giving a go at a simpler identity concept for my upcoming redesign. The site will be mainly blog-driven, so the end-goal here is to create a memorable, yet minimalistic design that compliments my development experiments/thoughts.

While I'm sure I spent too much time finding "meaning" behind this, the logo-mark at the top is a mix of code carets, skewed in a way to make a "Z" in the negative space. On hover, it flips to reveal an "S" -- Zach Schnackel... you get it.

Any thoughts would be greatly appreciated. Make sure you checkout the @2x! Thanks as always!

Posted on Jan 17, 2013
Zach Schnackel 
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