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Brand Name: Afterglow
Brand Tagline: "Keep Glowing", "Glow Your Own Way"
Brand Philosophy: Independent skincare label, powered by fruits
Brand Colours: Pastel
Products: Cosmetic Products: Skincare – Cleansers, Toner, Moisturizers, Sunscreen
Demographics: Female, 15-50
Typeface: Serif
Theme/Aesthetic: Futuristic Minimal with accents on clean lines and geometric shapes/patterns
I want the logo to head towards. I would like to incorporate pastel colours as the products I'll be launching use fruits (watermelon, avocados, bananas, blueberries, etc.) as main ingredients. I would prefer if the wordmark is made using Serifs fonts. I would also like to see black and white negatives of the logo as well.
Please do not hesitate to reach out to me if you have any questions. Thank you :slightly_smiling_face:
Classic or modern = Leaning more towards Classic
Mature or youthful = Youthful
Feminine or masculine = Feminine
Playful or sophisticated = Sophisticated
Economical or luxurious = Luxurious
Geometric or organic = No preference
Abstract or literal = Abstract for letterform logo, Literal for wordmark

Hi, I meant to type for the Theme/Aesthetic: Classy and Elegant with focus on typography and colours. Sorry for the confusion!
The packaging will look similar to this so I'm looking for a logo that'll complement the packaging design.

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