Clark's Bakery

Established over 60 years ago, Clark’s Bakery is Dundee’s largest and well known bakery. The Clark’s identity had been used for decades, but was old fashioned and uninspiring.

FIT created a modern, unique logomark to bring Clark’s into the 21st century. The bread icon represents the very essence of the company, hinting to the three generations who have run the company; grandfather, father and now son. This was then applied to van livery, shop signage, interiors and promotional materials.