Resultime - Press Release
The approach for this deep subject was a little different than usual. Using the early methods of design thinking and placing the consumer at the centre of the design strategy. Women wanted more radiance, and a high-end brand with technical responses to their anti-ageing issues. It became obvious that the use of contrasting fonts, such as serif style and a scientific kind of type associated with an elegant black synonym of maturity and premium look, evolving to a luminous beige radiancing and feminizing the brand were going to be the start of a response to our brief.
anti ageing
art design
art direction
art direction design
artwork
beauty
branding
branding design
cosmetics
editorial art
editorial design
editorial layout
graphic art
graphic design
graphic designer
press kit
press release
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Posted on
Dec 11, 2019
More by Deborah Brakha View profile
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