Hagan Creative Brand Guide

29 Responses (page 1 of 2)

  1. Collin Henderson Collin Henderson

    Awesome use of Pacifico! Colours are great too :)

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    over 1 year ago

  2. Dave Ruiz Dave Ruiz

    Looking good, Janna.

    Personally, I would be a little hesitant to incorporate a font that has as much personality as Pacifico into my branding scheme. I don't think it will age very gracefully (see Lobster).

    likes

    over 1 year ago

  3. Asif Aleem Asif Aleem

    nice job

    over 1 year ago

  4. J.D. Reeves J.D. Reeves

    Your colors are perfect!

    over 1 year ago

  5. Scardi Shek Scardi Shek

    Really love the colors, and agree with Dave on the font.

    over 1 year ago

  6. shawna x shawna x

    i looove pacifico

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    over 1 year ago

  7. shawna x shawna x

    also im stealing this color palette :)

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    over 1 year ago

  8. Nick Jarvis Nick Jarvis

    great work Janna!

    over 1 year ago

  9. Julia Khusainova Julia Khusainova

    Nice work! And agree with @Collin :)

    over 1 year ago

  10. Brian Feister Brian Feister

    Great work Janna! Didn't occur to me immediately, but after seeing @Dave Ruiz' comment, I do about Pacifico being a potentially risky choice.

    over 1 year ago

  11. Danny Zevallos Danny Zevallos

    Digging the colors a lot but not so much on the choice of typeface. I think it's best to create a monogram, modify an existing typeface to make it your own or pick something very simple that your work *is* the brand. After all, this isn't Vernon Adams' portfolio. :)

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    over 1 year ago

  12. Jak Horner Jak Horner

    Solid guide.

    over 1 year ago

  13. Bill Bone Bill Bone

    Love the colours and typeface choices! However I do feel that with Pacifico less is more and using it for headers may be a bit much and could take away from the logo's impact.

    over 1 year ago

  14. Justin Leonard Justin Leonard

    @Dave Ruiz I was having a conversation until you posted

    "Justifying a design decision (especially a branding one) by leaning on the general public's ignorance is irresponsible."

    over 1 year ago

  15. Caleb Royce Lummer Caleb Royce Lummer

    @Janna Hagan your stuff is always so good, Janna. Love it!

    over 1 year ago

  16. Austin Bales Austin Bales

    @Dave Ruiz That's a valid point, but I'd say this: Lobster was always an awful face, it just appears especially dated now that the fad has come and gone. I think Pacifico is a much stronger typeface all around, and more appropriate for /any/ use than Lobster.

    likes

    over 1 year ago

  17. Juan Carlos Mora Juan Carlos Mora

    Color pallete and typograhy are so you! Love this! Cant wait to see more executions of this throughout the brand!!!

    over 1 year ago

  18. Dave Ruiz Dave Ruiz

    @Austin Bales Very true. I guess I didn't mean it that literally, I just used an example that everyone knew to get the point across. Wisdom Script is a better example. It is showing it's age very quickly.

    Pacifico is definitely a better typeface, and its cool in the logo, I would just avoid it for the headlines, as I think it will be overkill.

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    over 1 year ago

  19. Nuff Nuff

    The pastels are really nice, and I don't have much of an issue with Pacifico... but I don't think the two typefaces play extremely well with each other.

    Obviously it's specific to my eye, but I feel like they do opposite things to the pastels (one makes them look quite sensible and the other quite playful).

    over 1 year ago

  20. Mathias Temmen Mathias Temmen

    Nice font and color scheme! :-)

    over 1 year ago

  21. Anora Campo Anora Campo

    wonderful!

    over 1 year ago

  22. Iain MacDonald Iain MacDonald

    @Dave Ruiz I totally agree with you, but I think in another sense, Pacifico is standing its test of time. What I think, however, as a logo, it shouldn't just be Pacifico types out. This is subjective, but I feel the logo should be tweaked in some way, as to give it a unique twist. :-)

    over 1 year ago

  23. After seeing Hagan Creative's style guide, I thought I'd have a go at making one of my own for my current project. Just to keep it in handy for when I get to the full design itself. :-)

    over 1 year ago

  24. Juan M. Teixidó Juan M. Teixidó

    so boss.

    likes

    over 1 year ago

  25. Janna Hagan Janna Hagan

    @Dave Ruiz Thanks for the comment. I guess I went with a typeface for the logo because if it does age, it will be a lot easier to interchange with something else if need be.

    I also wasn't planning on using it for headlines. I agree, that would be overkill.

    likes

    over 1 year ago

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