Luiz Rios - Personal Identity 02

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Hi! My name is Luiz Rios and I'm a Designer freelancer focused on brands and visual identity.

Creating my personal brand has always made me lose good nights sleep. It bothered me a lot the fact that you need to define some symbol and / or colors to represent me visually.

It may seem a lie, but I had nightmares thinking about that. It was an amazing feeling that amazed me and impressed at the same time by the way it affected me.

After several attempts and frustrations, I decided to use this “Haunting” feeling in my favor, and I came to the symbol that you will meet in this presentation.

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