Paulo Bastos

RioZoo - Symbol proposition

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Founded in 1945 and located in Rio de Janeiro, RioZoo is Brazil’s oldest zoo and offers a unique history and extraordinary fauna.

The Mico Leão Dourado is Rio de Janeiro's most iconic animal and the proposed brand was created with the purpose of raising awareness to the fact that this little monkey is on the verge of extinction. The symbol was imagined as a mix of animals, all together in harmony, from every group to represent the unity RioZoo represents.

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