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Here's part of the brand identity i'm developing for Passion Fruits™, a company that does premium cold-pressed juices and smoothies. The client mentioned on the brief that he wants to drive wellness motivation for those who are passionate about health by providing healthy fruits and veggies 🍎
Out of the many sketches that i created (slide 2), these three where the ones that stood out the most, here's their meaning:
1. Fruit Squeezer + Fruit + Juice Drop
(the juice machines are a key of this brand)
2. Fruit + Cog + Juice Drop
(the cog represents the juice machine)
3. Fruit Squeezer + Fruit Behind it
(concept "art directed" by the client)
My personal favorite is #2 because it's the most easily identifiable, while conveying the message on a beautiful way 🍹
What about you - which one do you prefer?
L or F like
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