As the client didn't like the typographic symbol solution I first presented, I decided to go for a geometric symbol. Inspired by a reuleaux triangle, I wanted an asymmetric but recognisable, compact and modular shape. This is what I came up with - client accepted it.
Interesting fact: reuleaux triangle (hidden in the negative space on my solution) is actually a curve of constant width (check the attachement). You can find more about it here: http://en.wikipedia.org/wiki/Reuleaux_triangle
I've also taken the project further into developing the more or less complete identity. It's presented on Behance: http://bit.ly/VUYm17
L or F like
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
Copyright © 2009–2017 Dribbble LLC. All screenshots © their respective owners. Shipped from Salem, Mass. USA.