New Year, New Brand

11 Responses

  1. Juan Arreguin Juan Arreguin

    Being that it's a new year, and being bored with my old style (so 2012!).
    I decided to explore a simple, straight forward re-brand.

    The Project this shot is attached to shows all the different things I've tried for my portfolio/site. But as everyone knows out there, it's so hard to decide on a final design, especially when it's a personal project.

    Any feedback is welcomed! Happy 2013!

    over 1 year ago

  2. Chris Wallace! Chris Wallace!

    Are the bars on the bottom intentional?

    over 1 year ago

  3. Juan Arreguin Juan Arreguin

    @Chris Wallace! — yeah, my register colors. :)

    over 1 year ago

  4. Chris Wallace! Chris Wallace!

    What are "register colors?" Not familiar with that terminology. Sorry for all the questions.

    over 1 year ago

  5. Juan Arreguin Juan Arreguin

    @Chris Wallace! in other words color Palette, bellow it I have my cmyk colors, and such for when I send stuff to the printers.

    over 1 year ago

  6. Chris Wallace! Chris Wallace!

    Cool. What's it for? Just for fun? Or are you doing some freelance work?

    over 1 year ago

  7. Ali Ali

    Not bad, but maybe a bit too simple? Have you tried sketching out many attempts at a 'J'? It's a cool letter to work with.

    over 1 year ago

  8. Juan Arreguin Juan Arreguin

    @Sean Farrell — Yeah, was trying to do the JA thing. But simplest thing I could come up with was using three squares to build the stem + one block for the tail.

    Jones logo' tail on the J is a little longer. What are your thoughts if I run with it?

    over 1 year ago

  9. Juan Arreguin Juan Arreguin

    @ali yeah currently is exploration of a flat/simplistic style.

    I've always done the J/A thing. Wanted yo generalize yo just using the J

    over 1 year ago

  10. Alex Pankratov Alex Pankratov

    This looks like a minimalist reduction of Adidas logo. There was also a design agency called "(Something) Factory" and it basically had a logo of 3 or 4 short bars followed by a tall one.

    All in all, as much as I like concise and minimal logos, I think this one is a bit too minimalist to be distinct and memorable.

    over 1 year ago

  11. After some more sketching, I decided to bring in the J + A together, since everywhere I create an account I always do "JuanArreguin."

    Very simple: Two bars + 2 half circles.


    about 1 year ago

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