Russ Pate

Newberry Farms Packaging & Identity Concept

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Identity and packaging concept for a dairy farm rebrand.

A lot of painstaking work went into the lock up and the details of the container. This was a part of a bigger pitch for the brand that never quite made it through but it was fun digging back into package design especially for something like milk.

A large part of this was the work, a part from the design shown, is determining shelf position and presence on a store by store basis.

We used this approach to create parameters for the design in how we approach the visuals strategically, in contrast to current and future competitors on a national scale.

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