Logo lettering & display typeface developed for a design project titled Quadrant Fracture™ and available as a SHOCKJOY™ Studio Edition print. Quadrant Fracture™ is a series of geometric design studies based upon line segment composing of a single quadrant. Logo was designed around a square-proportioned, custom display typeface. The primary logo for the series features all of the lettering & is broken into quadrants to visually reinforce the overall design concept. A secondary, 'shorthand' logo variation features the positive & negative design unique to each version in the series.
Be sure to check out the attachment that shows the 'shorthand' logo variation.
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