Business as light as a balloon brand mark.

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Working as a part of a larger brand identity for an accounting firm, you might of the oddness in using hot air balloons as part of a brand mark for an industry sector.

Aside from all of the contrary, I think creating something a bit disruptive and unexpected can work quite well and stand out from the generic.

balloon adds a lot of lights to what is seemingly fairly serious. depicting a lightweight business with all of the accounting and business advisory taken off your shoulders.

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