Final logo for my friend who is starting his own strength training company. I did a lot of reworking on the hand and the overall shape of the arm and bicep. I went with a military-esque aesthetic with the wings extending on both sides and the three horizontal lines underneath. The color I'm still not 100% on, but the overall design I am very happy with.

Update: the logo won't be used after all.

Posted on Dec 11, 2010

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