Louisville Identity

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My main goal while designing this logo was to capture the spirit of Louisville by using iconic symbols that represent the city in an honest fashion. Represented within the crest is a fleur de lis, a racing horseshoe, and two crossed Louisville Slugger baseball bats. The upper hemisphere of the crest is made up of a steamboat wheel which honors the Belle of Louisville while the lower hemisphere's outline is drawn as the top of a bourbon barrel.

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