A couple of lettering sketches we have been working on.
Created by the Helvetic Brands team.
over 1 year ago
I would say the second one is the best! love the kk!
NUMBER TWO! NUMBER TWOOOO!
Numbers one and three are really quiet, don't you think? With a name like "RUKKUS", I feel like 2 fits best emotionally. I do feel like the space between the first U and the KK is a bit strange and unsure, but I'm not sure how I would solve that. I loooove me that numba two.
The second is most dynamic, but it has a tension between the second k and the u that the others don't.
I also like the middle one.
I love the third one myself :)
With the second one, I'm not sure about the KK ligature. Something doesn't feel quite right for me there...
by Helvetic Brands
New logotypes based on the geometry of the symbol. Also visible here is the new approach to the "kk" ligature.
about 1 year ago
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