Assetly glyph pictogram, typedesign, display font, fontdesign

We always start a logo design process by exploring and analyzing various concepts. We call this the "Low Fidelity Sketches" phase. It gives us a chance to sit with our client and discuss the pros and cons of each direction we could take and define a few promising angles for our approach. Our process is very inclusive as we value working with our clients as a collaborative team.

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