8 Responses

  1. Daydreams & Nightschemes Daydreams & Nightschemes

    Daniel Gordon is a triple threat; he acts, does stand-up comedy and performs voice-overs for commercials. Therefore, he would need a dynamic identity to match his personality as well as show his ability to be hired for any one of these three jobs. I realized that the one thing that connects all of his talents together is his voice. So I chose to focus on the wavelengths his voice makes to differentiate and identify each of his talents. I chose an erratic wavelength to represent acting, an abstract representation of a figure for comedian (since he's alone on stage while performing) and a gentle rhythmic wavelength for voice-over artist because he typically does commercial work that's more restrained. Thus the logo is flexible allowing Daniel to specify his marketing materials.

    Click here to see the collateral:

    over 1 year ago

  2. Jess Magdefrau Jess Magdefrau

    love the colors and the type

    over 1 year ago

  3. Daydreams & Nightschemes Daydreams & Nightschemes

    @Jess Magdefrau Thanks! It was a bit of a struggle before I ended up with this color palette. I had chosen neon colors at first, but it felt too much like a club flier. I'm very happy with the final result.

    over 1 year ago

  4. Lukas Kokoska Lukas Kokoska

    The colors and shape is great. the type might be less visible here, but honestly I dont have many ideas to implement it to the graphic structure. The overall idea behind the shape is very complex, just as one would expect when seeing these kinds of unusual wavelengths. Good job as always!

    over 1 year ago

  5. Daydreams & Nightschemes Daydreams & Nightschemes

    @Lukas Kokoska Thanks for the feedback! I agree the type does get kinda crunchy, I've had varying results when uploading jpegs to Dribbble, might be the compression.

    over 1 year ago

  6. Matt Macdonald Matt Macdonald

    I really like the concept you built these on, but I found them to be a bit static, then I saw your application on the CD where the feel is suddenly so dynamic. IMHO these would be really great if each waveform wasn't uniform/symmetrical from left to right... Just my 2cents... Nice stuff!

    over 1 year ago

  7. Daydreams & Nightschemes Daydreams & Nightschemes

    @Matt Macdonald, thanks for the feedback! I chose the symmetrical approach to create an abstract figure in the middle, i.e. Daniel. (It's subtle, but if you focus on the red lines you can see it.)

    over 1 year ago

  8. Euan McConchie Euan McConchie

    Beautiful. Great job!

    about 1 month ago

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