Before we settled on the new Diehard Custom brand, we worked through a few different options that included a few different names and colors as well. This direction was presented with the name "Diehard Goods" to reflect their product expansion. We tried to tie in the "passion on display" tagline that we settled on by incorporating the flag in the lettermark.
Sad this one hit the cutting room floor, but very pleased with the final outcome! Check out the previous post for the final brand.
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