Continuing to buildout The Rock brand for our youth ministry.
over 1 year ago
Very interesting to see what you did with this. I like it a lot.
Very nice! Not sure that Helvetica works here, just because the mark is so geometric and Helvetica is quite curvy, especially in that uppercase R. It works in the titles such as 'Senior High Youth Ministry' but when that symbol is used as the O it just doesn't seem to fit all that well. Perhaps a more geometric font would work, or even some custom lettering (there's not many letters to do!). The colour works well though, nice and vibrant. It will be a challenge to roll out the rest of the brand stuff with simply black, white and that bright blue, but I'm sure it's do-able and would probably give it quite a unique feel!
Really like the marks you developed in the previous shot too, I can see those working well here, perhaps with different colours for each of the things? Or if you wanted to keep the whole brand feeling more together, you could always keep the main rock logo with the 'rally' or 'ready' variation next to it almost like a subscript. I could see it working with this style and having an almost chemistry-like look to it. Anyway, I'm just spouting off ideas now so I'll stop. Hopefully there's something useful in there!
Agreed with Jonathan on Helvetica. That mark is too cool for Helvetica.
Thanks for the feedback @Jonathan Ogden! I really like Helvetica as a supporting typeface but agree that a geometric font would work best for the logo. Nothing seems to work as well as I'd hope so I may just bust out something custom :)
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