I'm very aware that there isn't a widely agreed terminology in brand design. This is the one I came up with, mostly to have ad hand a complete set of terms and even more to communicate the *huge* difference between "mark" and "brand". :)
L or F like
Show and tell for designers
What are you working on? Dribbble is a community of designers sharing screenshots of their work, process, and projects.
Copyright © 2009–2016 Dribbble LLC. All screenshots © their respective owners. Shipped from Salem, Mass. USA.