Jamie Oliver

This has been an awesome collaboration between Pixelgroup and JO's online team. After some brilliant UX and creative work from Pixelgroup - Natasja and I picked up the Art Direction. I then lead the design direction for this vast site. Major challenges were the amount of in-page navigation - mega menus, sub navs, and portrait photography! But we wanted to keep the style very stripped back so that the huge amount of content would look great, the photos could hero the site, and the site would be quick to load. The grid is fully responsive down to mobile - great work from the JO developers! What a fantastic project to work on. Good work team! 
http://www.jamieoliver.com/