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Excited to share this work! Finally caught up with all of my commitments! For the past 3 months, I have been working very closely with Gun It Incorporated (@gunit_crossfit), from my home town and proud Ponoka, AB, Canada. Gun It Inc is a strength and conditioning company, who improves the lives of its athletes through group fitness, ie CrossFit and BootCamps. After the athletes commit to themselves & Gun It Inc, they are living more adventurous, outgoing, motivated and healthier lives. I have been helping Brett McCaughey craft the Gun It Incorporated brand and webpage. We began to rebuild her brand from the ground up, meaning we took a deep dive into the Brand DNA that makes up Gun It Incorporated! During our early discovery sessions, we began to craft her story by reviewing her brand attributes and ideal customers. We looked at how her customers perceive her, what tone of voice they communicate in, and what intangible impact does Gun It Inc provides to their athletes. From this, we were able to create a brand image that exemplified and complimented the brands' message. For the next two weeks, I will be sharing our outcomes and describing the process along the way. So if you have any questions or comments please feel free to reach out. www.gunitcrossfit.com
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