frank's logo

15 Responses

  1. Sean McCabe Sean McCabe

    Updated Kerning & Unused Alternate Versions:


    over 1 year ago

  2. Nicholas D'Amico Nicholas D'Amico

    You cleaned that up proper! amazing work @Sean McCabe

    over 1 year ago

  3. Jason Carne Jason Carne

    Kerning feels a BIT off - at the n-k area mostly, but this is great regardless.


    over 1 year ago

  4. Sean McCabe Sean McCabe

    @Jason Carne I try to maintain the same distance with 'f'→'r', inside the 'n', and 'n'→'k'. 'a'→'n' is a bit more generous to compensate for the flick of the 'a' tail and 'n' serif.

    Update: At @Shafeez's explanation, I see how the connection of the 'f'→'r' closes the space in more than the other non ligature areas. my below comment has an adjusted version of kerning that opens it up a little more.

    (the following is general commentary and thoughts on an 'r'→'a' ligature)

    The pair with the most space is 'r'→'a', which can't go any closer because of the terminals. I made an alternate version early on (that I put on my site) which has the 'r' and the 'a' merged together, but I wasn't as fond of it.

    While 'r's do create a lower whitespace due to their shape, I don't think it is always to be seen as a problem or a negative aspect. The shape of the 'r', including the gap, is what helps make it recognizable as an 'r'. With my fresh logo, I was a bit more paranoid about the gap the letter 'r' naturally created, and felt that I needed to combat it. Fortunately, I ended up using the 'r' creatively to make the logo unique, but I did it more out of feeling like I had to do, since the space was a "bad" thing.

    With this logo, I wanted to embrace the natural shape of the 'r', including it's gap, and not force an 'fra' ligature to get rid of it. In my assessment, the readability of the posted version is superior to that of the alternate 'fra' ligature version.

    Edit: Examine the following to see which reads more accurately as "frank's": Comparison
    (yes, they are intentionally small – testing readability in reduction is a good way to determine the effectiveness and readability of a logo)

    over 1 year ago

  5. Clancy Pannell Clancy Pannell

    Love seeing the process, nice work.

    over 1 year ago

  6. Shafeez Walji Shafeez Walji

    Love this, but I still have to agree on the kerning feeling weird to me.

    Although you are trying to maintain the same distance as much, I think the n and k should be an exception. When you look at the overall logo, there is just something that feels off about the space between the n and k. Because of the f and r ligature, the space between feels closer then it really is. So when applying that same amount of distance between the n and k, it just doesn't feel natural. Maybe I'm way off but that's just what I feel on the logo. Nonetheless it is beautifully designed..

    over 1 year ago

  7. Sean McCabe Sean McCabe

    @Shafeez Walji Great point. I see what you mean. I loosened up the 'n', 'k', and 's' here: Updated Kerning (top original, bottom adjusted)

    over 1 year ago

  8. Jake Dugard Jake Dugard

    This is real nice. Still think that n k is a little loose.

    over 1 year ago

  9. Sean McCabe Sean McCabe

    @Jake Dugard Hm, maybe I misinterpreted the other feedback? I had given them a bit of breathing room to even it out, but let me bring that 'n' and 'k' back a little closer...

    Edit: Updated Kerning 2 (tightened 'n'→'k')

    over 1 year ago

  10. Drew Albinson Drew Albinson

    My vote is for the 2nd version with the tightened n/k kerning (both small and large I prefer it). @Sean McCabe I understand your logic in the original's construction but as we probably all know and @Shafeez Walji said, sometimes what looks right and what is right are two different things.

    Either way excellent work.

    over 1 year ago

  11. Dan (Hypagraphic) Dan (Hypagraphic)

    Love the font style but kerning is a major issue.

    over 1 year ago

  12. Rebound of Sean's work (@Sean McCabe)

    I think "r-a" spacing is causing the problem here so I made a ligature proposal. Also, either k's upper leg or the "k's" apostrophe feel kinda redundant. I'm still not happy with how that part turned out in my proposal - but it might help for future developement.

    Other than that, great work Sean!

    over 1 year ago

  13. Dima Bou Dima Bou

    Love final version. Sean great work man!

    over 1 year ago

  14. Mike Meyer Mike Meyer

    Caution: opinions.

    The F-R ligature works, I think, but since it’s followed by the R-A pair it’s going to be tough to make F-R-A look good together. Probably needs more space between the F and R. Opinion.

    The F bugs me. From a distance it feels light and small. I think it’s the size of the K that’s throwing me off. I think it should be a bit wider.

    The R seems like it’s too big of a deal, especially when compared to the F. Perhaps the ball terminal is a bit excessive? The R and A together look a bit funky, especially since the ball terminals are different shapes and sizes.

    I’m digging that A. More of that hotness.

    The N is a funky beast. It’s got that totally flat serif that matches the K and mirrors what’s going on in the F-R ligature, but it doesn’t match the A at all. Seems like the spur on the A should either be used elsewhere in the logo or removed entirely. If it was me, I’d mirror the A and the N. Make those two hug each other, y’know?

    The K is absolutely massive. The descender on the K originates from the stem of the K, but it kind of just grows out. It’d be nice if it was more of it’s own thing. Not sure if that makes sense. Also, the descending stroke ends in a really weird way. It’s not really inheriting anything from the rest of the logo.

    The S needs some TLC. Feels like it’s leaning forward a bit more than everything else is.

    ANYWAYS. This is a rough rough rough rough rough idea of what I was talking about:


    over 1 year ago

  15. Frank Kecseti Frank Kecseti

    @Sean McCabe As a "Frank", I very much like this type treatment. It's very well done and well executed. Would make a great wallpaper for me. :-)

    over 1 year ago

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