two thirty-three - WIP_02

5 Responses

  1. Bob Ewing Bob Ewing

    Really appreciate all the input we received on this, can't thank you enough. We have been tinkering with this since the last shot went up, so I figured it was time to post latest version. This is the full logo with the mark and type. Attached are some more options. Mostly we are happy with where we are at, but the 'e' are giving us fits.

    Would love to get some more feedback on this.


    over 1 year ago

  2. Claire Coullon Claire Coullon

    Good to see this, really nice improvements. Love the arch that connects the 'w-o'! (top version) So much better like that. Proportions are looking much more balanced overall too.

    Yeah I can see what you mean about the 'e's. Because they're so circular, there's a big visual gap between them that makes the end of the name look quite loose (mainly in the top version). Have you thought about extending the lower curve? It might be a bit more conventional but I think it would be worth trying to solve some of that gap (or at least, extend that stroke a little bit without going all the way). And/or possibly try making them a little narrower, although not sure how that would affect the bowl.

    Otherwise, I'd also suggest shrinking the horizontal part of the 'r' so the letter is a bit less wide overall because it's leaving quite a big gap underneath which sort of jumps out.

    Hope this keeps going well, really enjoying watching the progression (and also hope you don't mind the second long comment!)


    over 1 year ago

  3. Bob Ewing Bob Ewing

    @Claire Coullon really, really appreciate the feedback. I agree on the 'w-o', which is why I think we are leaning towards that version. I do love how that connects. I did have a version with a shorter horizontal stroke on the 'r', it is just on the attachment. But I do think that the space 'r-t' is too much so I will give that a shot on the top version. I will take a look at some more variations of the 'e's, really appreciate all the feedback. The 'e's might be the death of me. Cheers_bob


    over 1 year ago

  4. Claire Coullon Claire Coullon

    Ah yeah had missed that shorter 'r' stroke version, that definitely helps with the spacing. Haha good luck with those 'e's (but hey, at least you don't have an 's' in there). Happy holidays too!

    over 1 year ago

  5. And then there were two... Not going to lie we have been pretty happy with this whole logo concept except the damn e's. So we narrowed it down to two different versions. We decided to go with the condensed version of the 'e's because the full circle version just didn't feel right and made for some uncomfortable gaps. Feedback is more than welcome.

    over 1 year ago

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