Marisa Antolino

Aurora Healing Arts

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Aurora Healing Arts—a Brooklyn-based holistic family medicine and fertility clinic—approached me seeking a new logo and a brand and website revamp. The client felt that their current brand lacked cohesion across their family of products and their website was difficult to navigate for patients. In addition, they wanted to add a simple way to organize "prescription" requests via their in-house apothecary. At the beginning of the project I was offered parameters in the form of a pre-chosen typeface (Calamity Jane) and a vast array of imagery by artist Alexandra Eldridge (the client maintains a close relationship with Eldridge and has made a point to weave her artwork into their brand over the years).

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